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EVENTS · JAPAN PLUS (JAPAN+)

Events

Japan Plus (Japan+) is our event label: curated Japan fairs that bring authentic Japanese makers to Manila, so shoppers can discover, taste and take home their next Japanese favorite.

TREASUREX BY JAPAN+ · MITSUKOSHI BGC · OCTOBER 2025
₱1.3Min sales in two weeks
10Japanese companies under one roof
1stJapan+ event, at the Philippines' first Japanese mall

Our first Japan+ event, TreasureX, was designed like a discovery market at MITSUKOSHI BGC: premium matcha, handcrafted Japanese sweets, rice crackers, black soy drinks and more, each introduced with the story of the maker behind it.

Japan Plus booths at MITSUKOSHI BGC
Japan Plus booths at MITSUKOSHI BGC
Japan Plus booths at MITSUKOSHI BGC
Japan Plus booths at MITSUKOSHI BGC
Japan Plus booths at MITSUKOSHI BGC
ON THE MANIFEST

Japanese makers
we brought to Manila.

Hibino Cola
ITO EN
Konpeidou
Tafu Tea
Tengu Seika
TIGER Japan Rooibos
Yakuno
Matsuzawa
HOW WE RUN IT

Every detail,
handled.

From the first maker we sign to the last day of the fair, one team runs it all.

01

Curate

We select Japanese makers and products that fit your shoppers.

02

Clear

Import and Philippine FDA registration, managed by our team.

03

Build

Japanese-style yatai booths, signage and visual merchandising.

04

Staff

Bilingual staff in happi coats, trained on every product.

05

Promote

KOLs, short-form video and social content to drive foot traffic.

06

Report

Daily sales and visitor numbers shared with our partners.

Next stop:
BGC, May 2027.

Japan+ returns to BGC in May 2027. Japanese makers and partners who would like to join, get in touch. Follow @japanplus.official for updates.

Join the next Japan+ →