Our first Japan+ event, TreasureX, was designed like a discovery market at MITSUKOSHI BGC: premium matcha, handcrafted Japanese sweets, rice crackers, black soy drinks and more, each introduced with the story of the maker behind it.








From the first maker we sign to the last day of the fair, one team runs it all.
We select Japanese makers and products that fit your shoppers.
Import and Philippine FDA registration, managed by our team.
Japanese-style yatai booths, signage and visual merchandising.
Bilingual staff in happi coats, trained on every product.
KOLs, short-form video and social content to drive foot traffic.
Daily sales and visitor numbers shared with our partners.
Japan+ returns to BGC in May 2027. Japanese makers and partners who would like to join, get in touch. Follow @japanplus.official for updates.